We’ve read many comments on both Radiohead and Trent Reznor’s attempts to subvert the music industry distribution paradigm , and there’s no doubt that their actions (and those of countless others) have got the major labels scratching their heads in bewilderment. And it’s not just the music industry that’s dancing around a bevvy of possible futures – all media is in a profound state of change.
And if that all seems very grand, check God’s Own Country – a project that rewrites the movie distribution rules with a ‘pay what you can’ download model, attached with a free audio mixtape featuring a genuinely African American playlist: Lil Wayne, Dead Prez, Green Lantern, Akon and Dipset mix it with X-Plastaz (Tanzania), Lopango Ya Banka (Congo), Krukid (Uganda), Amkoullel (Mali), Eldee The Don (Nigeria) and more.
God’s Own Country is the movie debut of Nigerian director Femi Agbayewa and tells the tale of a Nigerian immigrant finding that the bright lights of the U.S. of A. are not what they were cracked up to be. It’s been described as a slice of “Nollywood” film-making – a reference to a Nigerian film industry that’s been pushing out movies for around 40 years. God’s Own Country stands as a somewhat leftfield arrival from a fledgling player – a move that signals a bright and diverse future for the international film industry.
You can find both the movie and mixtape download at gocmovie.com, alongside a nascent community forum that hopes to encourage the dissemination of acapellas and beats for collaboration. Register to download both, or stream the mixtape direct from the home page.