Born in Scotland and now resident in Sydney, I’m an award-winning Digital Strategist, Senior Marketer and Creative Producer working at the intersections of culture, technology and media.

With over 20 years experience in helping companies to think outside of the box, I have worked with organisations such as ABC, SBS, Sydney Opera House, Sydney Festival, TEDxSydney, MONA, EMI and Vivid Sydney in a variety of professional roles, pushing an agenda of creativity, innovation and transformation.

I currently work as a freelance consultant with a key focus on business strategy, digital transformation & content marketing. Recent clients include TEDxSydney, Sydney Festival, Sydney Opera HouseMuseum Of Contemporary Art, The Ethics Centre, Australia Council For The Arts and Art Gallery of New South Wales.

Having delivered successful digital projects for organisations both in Australia and the UK in the 1990s and 2000s, I founded my own company The Nest in 2010, an innovative digital agency that specialised in organisational transformation, through award-winning approaches to marketing and product development. I worked as Lead Strategist and Executive Producer, working with organisations on all stages of the process from ideation to execution. With mobile and social as key focus areas, I developed a portfolio of clients such as Sydney Festival, SBS (World Movies & Studio Arts Channel), Art Gallery Of NSW, Biennale Of Sydney, Australia Council For The Arts, MONA, Sydney Writers Festival and many more. Over five years I steered the company to an annual turnover of $1m before negotiating its successful acquisition.

I have presented at many conferences and events (notably at Ubud Writers Festival and Sydney Writers Festival), lectured at AFTRS and run a sold-out series of Digital Strategy Masterclasses for The Guardian. I was Executive Producer of the inaugural Creative Sydney Festival in 2009 (latterly Vivid Ideas), Chair of Underbelly Arts Festival from 2013-2016 and a founding staff member of Sydney independent radio station FBi 94.5FM.

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