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13/05/15 Research & Statistics # , , , , , ,

Survey – Over 50% of collectors have purchased works from artists they discovered on Instagram

Survey – Over 50% of collectors have purchased works from artists they discovered on Instagram

“Collecting art is an addiction and Instagram is the dealer and pusher that enables it.”

Art collector Karen Robinovitz makes this claim in a new report by Artsy on the role of Instagram in art collection, and she’s seemingly not far wrong. Although the sample focused exclusively on collectors who were already Instagram users, it found that 51.5% had previously purchased work from artists they discovered on Instagram, and 31% purchased specific works discovered on the platform.

It’s clear therefore that for artists looking to sell to this market, Instagram is a must-have tool in the armoury. Setting up your own account as an artist isn’t enough though – 61% of collectors repeatedly return to an artist’s hashtag (rather their @profile it seems), which suggests that artists may need to counter-intuitively # themselves in their posts. But given that the majority of those sampled check Instagram five times a day, this is a small opportunity cost.

If you’re still wavering, this quote from a surveyed collector might set you straight – “It is hype for sure, which has negative and positive effects. But if your artwork isn’t represented on Instagram these days, do you exist?”

The survey is the first of a two-part story from Artsy – Part 2 will focus on “gallery-specific insights and advice, aimed at helping galleries leverage Instagram as a new digital channel”.

Images: from Instagram accounts of Australian art fair Spring 1883 (@spring1883) and artist Nell (@nellartist).

Follow me on Instagram: @stuartbuchanan

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07/05/15 Trends # , , , , ,

Disrupt the gift shop model with digital souvenirs

Disrupt the gift shop model with digital souvenirs

A recent discussion on the actions we take after an arts or cultural experience has led me to consider the role of digital souvenirs – that is, virtual keepsakes of an experience, whether that be a festival, a museum visit, a reading, or suchlike.

A couple of years ago, Ryan Bigg – Content Strategist at Nurun Toronto – gave a talk at SXSW expounding on the notion of the physidigital, an analogue souvenir based on a digital experience. At its most basic, this might something as a simple as a print out of an Instagram photo or a tweet, whilst at the other end of the scale, it may be as complex as an IRL Google Map pin, made out of 10,000 sequins.

However, it is the flip side that I’m more fascinated in – disrupting the act of purchasing a physical souvenir at a merchandise stand or gift shop, and instead offering a far less tangible (but no less interesting) digital object in its place. The Walker Arts Center has taken this idea and run with it, commissioning artists to create a collection of digital souvenirs now on sale through a new online shop called Intangibles. Continue reading

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07/05/15 Blerg #

Just launched – New Facebook Page for the blog

Just launched – New Facebook Page for the blog

I’ve just launched a new Page on Facebook dedicated to similar topics that you’ll find on the blog. In addition to being a good way to keep up-to-date with latest blog posts, I’ll also be posting more regular links to ideas and stories that might not find their way on here. Head on over to facebook.com/stuartbuchananconsultant and give it a Like!

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17/04/15 Talks & Events

Blue Lab – new Creative Industry Symposium launches in the Blue Mountains

Blue Lab – new Creative Industry Symposium launches in the Blue Mountains

Next month, I’ll be talking at Blue Lab – a new event on the Australian creative industries calendar, held 20-21 May in Katoomba, NSW. The Symposium features talks, workshops and creative events from 40 speakers and presenters, with an ambit to “inspire, inform and connect creative professionals from the Blue Mountains and beyond.” Continue reading

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10/04/15 Digital Strategy , Talks & Events # , , , ,

The Guardian Masterclass – Digital strategy for not-for-profits

The Guardian Masterclass – Digital strategy for not-for-profits

The Guardian has always been my newspaper of choice, and I was frankly relieved when they started publishing an Australian edition in 2013. Given the success of its Masterclasses in the UK, it was somewhat inevitable that The Guardian would roll out the program here too – described as “a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.”

I’m thrilled to have been asked to present one of the first Australian Masterclasses – dubbed “Digital strategy for not-for-profits”, the one-day Masterclass runs in Sydney on 12th June 2015, and offers not-for-profits the chance to reassess their approach to digital marketing and closely investigate their goals, tactical approach and expected outcomes.  Continue reading

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23/03/15 Research & Statistics , Tips and Tricks , Trends # , , , , ,

No mobile web site? Say goodbye to your Google ranking

No mobile web site? Say goodbye to your Google ranking

The day has finally come.  On April 21st, Google will start to penalise web sites that have do not have a mobile iteration of their web site.  Someone asked me recently whether I thought that was fair, my cocky response was simple – “the punishment fits the crime”.

Ok, so whilst that might be a little hardline, there’s an underlying truth – attempting to read a desktop site on a mobile is painful at the best of times, and there really is no excuse.  It’s not as if we didn’t see this coming – for those organisations without a mobile site in 2015, it’s akin to digging your head in the sand.  The signs have probably been there in your web site stats for months, if not years.   Continue reading

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17/02/15 Digital Strategy , Tips and Tricks , Trends # , , , , ,

Why native Facebook and Twitter video will change the way you make and share films online

Why native Facebook and Twitter video will change the way you make and share films online

Just when most people are starting to get their head around how to best make and share videos online, the goal posts shift again. This time, both Facebook and Twitter have rolled out significant changes to the way they handle video, and the loser in this scenario looks like it might well be YouTube.

If YouTube is indeed home to all of your videos, or you otherwise link to it consistently when posting on other social media channels, then there’s significant changes to consider, and a couple of new tricks to learn. Continue reading

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02/02/15 Research & Statistics # , , , ,

U.S. NEA report reveals winners of the arts popularity contest

U.S. NEA report reveals winners of the arts popularity contest

Last month, America’s NEA (National Endowment For The Arts) released findings from three nationwide reports that study how and why Americans engage with the arts.  Across the three reports, there’s over 200 pages to crawl through – the NEA’s top level summary blog post unfortunately doesn’t highlight anything fall-on-your-backside surprising (despite their best attempts at clickbait with the headline “Surprising Findings in Three New NEA Reports on the Arts”).

Therefore, I decided to get in deep and see if I could find anything that might be more helpful than fuelling fire to the ritual call for more investment.  Given the presence of an iPad in the corresponding infographic, I opted for the report titled “A Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002-2012”, dubbed “the largest and most comprehensive survey of U.S. arts participation, with a total sample size exceeding 37,000 adults, ages 18 and over”.

Here’s what grabbed my attention: Continue reading

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01/01/15 Tips and Tricks # , , ,

Three Simple Ways To Kickstart Your Social Media New Year Resolutions

Three Simple Ways To Kickstart Your Social Media New Year Resolutions

As the bells chime midnight, many of us kickstart our New Years Resolutions.  Some inspirational, some practical, some lame, some impossible.

Given that social media is so embedded in our lives, many of us will perhaps be thinking about resolutions that aim to curb the amount of time we spend on there, or promise to use it more effectively, or even abstain from it entirely.  I wonder how many people launched into 2015 with the cry “I’m going to delete Facebook from my phone!”.

If that’s you, here’s three ways to get started: Continue reading

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04/12/14 Blerg , Tips and Tricks # , ,

How A Wooden Alarm Clock Helped To Cure My Social Media Addiction

How A Wooden Alarm Clock Helped To Cure My Social Media Addiction

I bought a wooden alarm clock last week.

This might not seem like the most important piece of news that I could have shared with you, or indeed the most helpful fragment of minutiae that you would have hoped for after clicking through to this post.  But I promise you, this news is important.

When I bought my my first smartphone (after a couple of failed attempts at dumbphone cool, such as the LG Chocolate), I remember being over-excited about how much responsibility could be delegated to the device.  It was, of course, an iPhone, and there were, of course, a surplus of apps that would not only change the world on a single tap, but there were fundamentals in there too – the basic apps that would help with those annoying tasks such as finding your way around town or telling the time.  Why use other devices, or God forbid your own memory, when the smartphone could take care of it for you? Continue reading

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STUART BUCHANAN

Born in Scotland and now resident in Sydney, my career-long passion has been in developing new audiences for arts and culture, as a director, producer and marketer of innovative creative work.

This blog looks at at the intersections of culture, technology and media, and the changing ways in which audiences interact with the arts and creative industries.

 

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UPCOMING TALKS

20th-21st May 2015
Blue Lab Creative Industries Symposium Katoomba, NSW

12th June (SOLD OUT) & 25th June 2015
The Guardian Masterclass - Digital Strategy For Not-For-Profits Sydney, NSW

Instagram @stuartbuchanan
Twitter @stuartbuchanan
Proof of concept portable 3D scanner, coming soon to Kickstarter - at #bluelab15 Mini Maker Space run by @Threefarm3 http://t.co/ogPslj9CmW
Xandro Lombardi's whiteboard interpretation of the awesome #bluelab15 talk from Claire Healy & Sean Cordeiro http://t.co/cFU9738vtM
About to present Blue Mts creative industries project at #bluelab15. Won't be swinging from this unfortunately. http://t.co/ROUAEXPODG