The day has finally come. On April 21st, Google will start to penalise web sites that have do not have a mobile iteration of their web site. Someone asked me recently whether I thought that was fair, my cocky response was simple – “the punishment fits the crime”.
Ok, so whilst that might be a little hardline, there’s an underlying truth – attempting to read a desktop site on a mobile is painful at the best of times, and there really is no excuse. It’s not as if we didn’t see this coming – for those organisations without a mobile site in 2015, it’s akin to digging your head in the sand. The signs have probably been there in your web site stats for months, if not years. Continue reading